Smart Agriculture Companion with AI & Satellite Integration empowering smallholder farmers.Pendamping Pertanian Cerdas dengan Integrasi AI & Satelit yang memberdayakan petani kecil.
Category:AgriTech · Mobile App · AI
Role:UI/UX Designer & Product LeadUI/UX Designer & Product Lead
1. Background & Overview1. Latar Belakang & Ringkasan
Indonesia is an agrarian nation, yet farmers still rely on generational experience to face modern challenges: unpredictable weather, elusive pests, and volatile market prices. Extension workers exist but can't be everywhere. TUNAS is the 'always-there' extension worker - a digital companion empowering farmers with satellite monitoring, AI diagnostics, and direct market access.Indonesia adalah negara agraris, namun petani masih mengandalkan pengalaman turun-temurun untuk menghadapi tantangan modern: cuaca tak terduga, hama yang sulit dideteksi, dan fluktuasi harga pasar. Penyuluh pertanian ada tetapi tidak bisa menjangkau setiap petani di setiap lahan. TUNAS adalah 'penyuluh yang selalu ada' - pendamping digital yang memberdayakan petani dengan pemantauan satelit, diagnostik AI, dan akses pasar langsung.
Context Overview Diagram
2. The Problem & Challenge2. Masalah & Tantangan Utama
Smallholder farmers struggle with three critical gaps: 1) Lack of real-time data on land conditions (soil moisture, weather), 2) Difficulty identifying pests/diseases leading to crop loss, 3) Isolation from market information and peer knowledge. Traditional methods result in significant yield losses and economic vulnerability.Petani kecil berjuang dengan tiga kesenjangan kritis: 1) Kurangnya data real-time tentang kondisi lahan (kelembaban tanah, cuaca), 2) Kesulitan mengidentifikasi hama/penyakit yang menyebabkan gagal panen, 3) Terisolasi dari informasi pasar dan pengetahuan sebaya. Metode tradisional mengakibatkan kerugian hasil panen yang signifikan dan kerentanan ekonomi.
Target User & PersonaTarget Pengguna & Persona
Jerry Jerricho, 25
Young Farmer · Pati, Central Java
Goals & Objectives
Increase harvest yield with modern tech
Find quick solutions for pest problems
Sell produce directly without middlemen
Share and learn from other farmers
Frustrations & Pain Points
Hard to identify pest types and treatments
Minimal access to trusted agricultural info
Sales dependent on traditional intermediaries
Lack of active digital farmer community
3. Solution & Design Process3. Solusi & Proses Desain
Solution Workflow Diagram
Fitts's Law
Large, easily reachable buttons in bottom navigation bar for one-thumb operation in the field.
Hick's Law
Simplified menu structure to reduce decision fatigue; key features visible on home screen without deep nesting.
Visual Hierarchy
Critical data (weather, soil status) highlighted with size and color contrast for instant recognition.
Key Features BreakdownRincian Fitur Utama
Satellite Land Monitoring
Real-time view of land conditions via satellite imagery, including temperature, humidity, light levels, weather forecasts, and harvest estimates. AI analyzes crop health and suggests actionable recommendations.
AI Pest Assistant
Snap a photo of affected plants → AI instantly identifies pest/disease type, provides diagnosis, and recommends specific products available in TUNAS Market.
Smart Chat AI
Beyond a chatbot: an intelligent assistant for farming queries (fertilizer timing, weather, market prices) with natural language understanding.
Global Community Forum
Connect with farmers locally and internationally. Auto-translation breaks language barriers. Anonymous reporting system maintains community safety and trust.
TUNAS Market
Direct buying/selling platform for seeds, fertilizers, tools, and harvests. Includes market analytics, commodity price checks, and store creation for users.
Gamified Education Hub
Interactive video modules on farming techniques. Earn rare badges upon completion to showcase in the community profile.
4. Outcome & Impact4. Hasil & Dampak
Won 2nd Place at GENETIC 2025 for innovative fusion of AI, satellite tech, and community-driven design. The prototype demonstrated a clear path to reducing crop loss by 30% and increasing farmer income through direct market access. Validated that accessible, minimal-interface design is crucial for adoption among non-tech-savvy users.Menang Juara 2 di GENETIC 2025 atas inovasi penggabungan AI, teknologi satelit, dan desain berbasis komunitas. Prototipe menunjukkan jalur jelas untuk mengurangi kehilangan hasil panen hingga 30% dan meningkatkan pendapatan petani melalui akses pasar langsung. Tervalidasi bahwa desain antarmuka minimalis yang mudah diakses sangat penting untuk adopsi oleh pengguna non-teknis.
Interface & System ViewsTampilan Antarmuka & Sistem
Home Dashboard with Satellite Land Monitoring & Weather StatsDashboard Utama dengan Pemantauan Lahan Satelit & Statistik Cuaca
Home Dashboard with Satellite Land Monitoring & Weather StatsDashboard Utama dengan Pemantauan Lahan Satelit & Statistik Cuaca
Satellite Land Monitoring & Real-Time Soil TelemetryPemantauan Lahan Satelit & Telemetri Tanah Real-time
Satellite Land Monitoring & Real-Time Soil TelemetryPemantauan Lahan Satelit & Telemetri Tanah Real-time
AI Pest Identification & Instant Plant Leaf DiagnosisFitur Identifikasi Hama AI & Diagnosis Daun Tanaman Instan
AI Pest Identification & Instant Plant Leaf DiagnosisFitur Identifikasi Hama AI & Diagnosis Daun Tanaman Instan
